operationsSkift··1 min·For: Owner, GM, Marketing, Investor
Why Hoshino Resorts' Mid-Range OMO Brand Is Disrupting Trave
Hoshino Resorts' OMO brand is challenging the traditional business hotel model by prioritizing neighborhood exploration and community engagement over on-site amenities.
Key Takeaways
- 1Focus on neighborhood integration to differentiate from functional but sterile business hotels in the Japanese market.
- 2Utilize OMO Rangers to guide guests to local experiences, turning the lack of on-site dining into a community-driven amenity.
- 3Optimize operational efficiency and ROI by encouraging guests to spend time and money in the surrounding district rather than within hotel walls.
Source: Skift
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