marketingHospitalityNet··1 min·For: GM, Marketing, Owner, Ops
New Social Media Storytelling Series for Branded Hotels
Lodging Interactive has launched a new educational series focused on helping branded hotels overcome the limitations of standardized corporate websites through organic social media storytelling.
Key Takeaways
- 1Leverage organic social media to showcase property-specific personality that standard brand websites often lack.
- 2Empower on-site teams to capture authentic, behind-the-scenes content using mobile devices to build guest trust.
- 3Focus on human-centric storytelling to differentiate individual properties within a larger franchise or brand portfolio.
Source: HospitalityNet
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