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Gen Z Favors Hotel Reviews Over Brand Names
marketingasianhospitality.com··1 min·For: GM, Marketing, Revenue, Owner

Gen Z Favors Hotel Reviews Over Brand Names

A new study reveals that 61 percent of Gen Z travelers prioritize guest reviews when booking accommodations, while only 14 percent are influenced by hotel brands. Free breakfast, Wi-Fi, and practical amenities drive choice far more than brand loyalty or social media.

Key Takeaways

  1. 1Reviews drive 61% of Gen Z bookings, compared to just 14% for hotel brand names.
  2. 2Free breakfast (56%) and free Wi-Fi (50%) are the top valued property amenities.
  3. 3Hotels are the primary choice for only 43% of Gen Z, with 21% preferring short-term rentals.

Read original source →

Source: asianhospitality.com

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