FeaturedtechnologyLodging Magazine··1 min·For: GM, Revenue, Owner, IT
Under 10% of Hotels See Real Impact from AI Tools
A new benchmark report reveals that while over half of hotels are procuring generative AI, fewer than 10 percent have achieved a significant reduction in manual workloads. Commercial teams remain hampered by fragmented data and manual reporting despite rising technology budgets.
Key Takeaways
- 1Over 50% of hotels use or are buying generative AI, but less than 10% report manual work reductions above 30%.
- 2More than 80% of commercial teams spend 1 to 2 days weekly creating and analyzing manual reports.
- 3OTAs still generate nearly double the booking volume of direct digital channels despite widespread direct-booking infrastructure.
Source: Lodging Magazine
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