financeSkift··1 min·For: Owner, GM, F&B, Investor
Tripadvisor Sells TheFork to American Express for $700M
Tripadvisor has agreed to sell its European dining platform, TheFork, to American Express for $700 million in cash. The deal allows Tripadvisor to focus its resources on its high-growth experiences brand, Viator.
Key Takeaways
- 1Monitor the growth of Viator as Tripadvisor reinvests the $700 million windfall into its core tours and activities segment.
- 2Expect American Express to integrate TheFork into its premium cardholder benefits, potentially shifting the competitive landscape for high-end dining reservations.
- 3Note the strategic shift toward the $1 trillion travel experiences market, signaling Tripadvisor's departure from non-core dining services.
Source: Skift
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