marketingeHotelier··1 min·For: GM, Marketing, Owner, Ops, Revenue
The Hidden Cost of Inconsistent OTA Review Responses
Inconsistent review responses across different platforms create a fragmented brand image and can negatively impact hotel rankings on major OTAs.
Key Takeaways
- 1Audit response rates across all platforms to ensure visibility for travelers who cross-shop between Google, TripAdvisor, and OTAs.
- 2Prioritize OTA engagement as platforms like Booking.com and Expedia factor response data into their internal search ranking algorithms.
- 3Maintain a consistent brand voice across channels to avoid 'tone drift' which can confuse potential guests during their research phase.
Source: eHotelier
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