generalBoutique Hotel News··1 min·For: Owner, GM, Investor, Marketing, Ops
The Hari Brand Expands Content to Singapore for 2027
Harilela Hotels has announced the expansion of its lifestyle brand, The Hari, to Singapore through the conversion of the Holiday Inn Singapore Orchard City Centre.
Key Takeaways
- 1Monitor the rebranding of the Holiday Inn Singapore Orchard City Centre into a luxury Hari property scheduled for 2027.
- 2Note the collaboration with designer Tara Bernerd to align the visual identity with existing outposts in London and Hong Kong.
- 3Recognize Harilela Hotels' strategic shift toward high-end boutique positioning in competitive urban markets.
Source: Boutique Hotel News
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