financeLodging Magazine··1 min·For: Owner, GM, F&B, Revenue, Investor
Study Finds $18B Opportunity in U.S. Hotel Beverage Sales
A joint study by NIQ and AHLA highlights a massive $18.4 billion revenue opportunity in the hotel beverage sector, driven by strong performance in lifestyle and luxury segments.
Key Takeaways
- 1Capitalize on the $18.4 billion beverage market, which accounts for nearly 20% of total U.S. hotel F&B sales.
- 2Leverage the 10.1% year-over-year growth in beverage sales at lifestyle hotels by modernizing bar concepts and happy hour programs.
- 3Prioritize beer and spirits, which together make up 74.4% of total beverage revenue, outperforming wine at 19.8%.
Source: Lodging Magazine
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