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Non-Travel Brands Fuel Hotel Booking Cash-Back Boom
marketingSkift··1 min·For: Owner, Revenue, Marketing

Non-Travel Brands Fuel Hotel Booking Cash-Back Boom

Fintech and ride-hailing apps like Robinhood and Uber are offering up to 10% cash back on hotel bookings to drive platform loyalty, filling the void left by scaled-back OTA rewards programs.

Key Takeaways

  1. 1Non-travel companies like Uber and Robinhood are offering 10% back on hotel bookings using external tech partners like Duffel.
  2. 2Traditional OTAs have reduced rewards value, with Expedia's OneKey offering as low as 1% back compared to legacy 10% equivalents.
  3. 3Hotels face an increasingly fragmented distribution landscape as non-endemic apps monetize customer loyalty through lodging bookings.

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Source: Skift

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