technologyHospitalityNet··1 min·For: Owner, GM, Marketing, Revenue, IT, Investor
Most Hotels Are Invisible to AI Recommendations
A Lighthouse study reveals that most hotels are invisible to AI recommendations, even as over half of UK travelers adopt AI for planning.
Key Takeaways
- 1Optimize structured machine-readable content to avoid being invisible to ChatGPT and other AI engines.
- 2Address internal resistance to AI adoption by reframing it as a growth tool rather than a threat to professional authority.
- 3Prepare for rapid shifts in consumer behavior as over 50% of UK travelers now use AI for trip planning.
Source: HospitalityNet
Keep reading
Our reporting
More in technology