The Hospitality Newsletter
Today Sunday, August 23, 2026
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technologySkift··1 min·For: Owner, GM, IT, Revenue, Ops

Mews Founder: Data Architecture Critical for Hotel AI Succes

At the Skift Data + AI Summit, Mews founder Richard Valtr highlighted that fragmented data stacks and coarse room categories are preventing hotels from using AI for revenue growth.

Key Takeaways

  1. 1Prioritize data architecture over model selection to move AI projects beyond basic cost-cutting into revenue generation.
  2. 2Granularize room attributes, such as view and orientation, to provide the precise data points necessary for effective AI personalization.
  3. 3Shift front-desk staff roles from administrative tasks to experience and loyalty sales to capitalize on high-intent arrival and departure moments.

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Source: Skift

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