Featuredmarketingasianhospitality.com··1 min·For: Marketing, Revenue, Owner, GM
Loyalty Programs Fund 40% of Guest Vacations, Hyatt Report Finds
A new Hyatt study reveals travel rewards cover an average of 40 percent of vacation costs, serving as a primary travel driver for younger demographics. However, hoteliers face friction as nearly 20 percent of consumers find managing these programs overly complex.
Key Takeaways
- 1Travel rewards cover 40% of typical vacation expenses, rising to 50% for Gen Z and 44% for millennials.
- 2Half of survey respondents stated they could only afford to travel due to loyalty rewards programs.
- 3Nearly 20% of travelers cited complexity and time commitment as major drawbacks of loyalty platforms.
Source: asianhospitality.com
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