financeLodging Magazine··1 min·For: Owner, GM, Revenue, Investor
Lodgco Hospitality Converts Two Michigan Hotels to Ascend
Lodgco Hospitality has announced the conversion of two independent Michigan properties to Choice Hotels’ Ascend Hotel Collection brand. The transition includes the Inn on the River in Grand Haven and the Park Vista Traverse City.
Key Takeaways
- 1Leverage Choice Hotels' Ascend Hotel Collection brand to access a larger distribution network and loyalty program while maintaining property identity.
- 2Monitor the transition of the 100-room Inn on the River and the 121-room Park Vista Traverse City as they shift from independent to soft-brand status.
- 3Note the strategic expansion of Lodgco Hospitality in the Michigan market through diverse brand partnerships.
Source: Lodging Magazine
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