financeHospitalityNet··1 min·For: Owner, GM, Revenue, Marketing, Investor
Is the End of 'Pay-at-Hotel' Near for Hospitality?
Industry experts discuss the transition from traditional pay-at-hotel bookings to a full prepayment model, driven by OTA trends and the need for better revenue stability.
Key Takeaways
- 1Shift to merchant-style prepayment models to improve cash flow and reduce cancellation volatility.
- 2Educate guests that commitment via prepayment is a standard transaction, similar to airline booking norms.
- 3Implement segmented pricing where flexibility carries a premium, while prepaid rates offer value-adds or lower costs.
Source: HospitalityNet
Keep reading
Our reporting
More in finance