BWH Hotels Reports 3,864 Properties in Global Franchise Data
BWH Hotels released franchise data for 2026, showing 3,864 global properties, 2,051 U.S. hotels, and unit breakdowns across 13 distinct brand flags.
The short answer
BWH Hotels details its global footprint of 3,864 properties and 2,051 U.S. locations as of March 31, 2026. The data highlights fees, room totals, and property counts across 13 distinct brand offerings.
The short version
- BWH Hotels operates 3,864 properties globally and 2,051 properties in the United States as of March 31, 2026.
- Best Western and Best Western Plus represent the largest footprints, combining for nearly 2,800 properties.
- Vīb is the only brand in the portfolio with corporate-owned assets, operating two company locations alongside two franchised hotels.
BWH Hotels operates 3,864 properties globally and 2,051 properties across the United States as of March 31, 2026 [1]. The hotel group spans 13 distinct brand offerings ranging from economy to luxury tiers, backed by the Best Western Rewards and WorldHotels Rewards loyalty programs [1].
How large is the BWH Hotels footprint across global and domestic markets?
BWH Hotels maintains a worldwide system of 3,864 properties, with the United States accounting for 2,051 locations, according to Lodging Magazine [1]. The portfolio covers chain scales from economy to luxury, anchored by its core midscale and upper-midscale flags [1]. Contact for franchise opportunities across the portfolio is directed to Brad LeBlanc [1].
What are the system sizes and franchise terms across BWH Hotels brands?
The company offers 13 individual brand flags, each with established application fees, monthly royalty schedules, and marketing assessments [1]. Lodging Magazine detailed the complete brand metrics as of March 31, 2026 [1].
| Brand | Franchising Since | Chain Scale | Franchise Fees | Properties in System | Rooms in System |
|---|---|---|---|---|---|
| @HOME by Best Western | 2022 | Midscale | Application: $49,000; Royalty: 5% of GRR; Marketing: 2.1% of GRR | 10 | 919 |
| Aiden | 2018 | Upscale | Application: $49,000; Royalty: 5% of GRR; Marketing: 2.1% of GRR | 36 | 3,775 |
| Best Western | 1946 | Midscale | Application: $49,000; Royalty: 5% of GRR; Marketing: 2.1% of GRR | 1,659 | 121,774 |
| Best Western Plus | 2011 | Upper Midscale | Application: $49,000; Royalty: 5% of GRR; Marketing: 2.1% of GRR | 1,136 | 103,030 |
| Best Western Premier | 2011 | Upscale | Application: $49,000; Royalty: 5% of GRR; Marketing: 2.1% of GRR | 117 | 12,996 |
| BW Premier Collection by Best Western | 2014 | Upscale | Application: $29,000; Royalty: 5% of GRR | 78 | 11,658 |
| BW Signature Collection by Best Western | 2017 | Upper Midscale | Application: $29,000; Royalty: 5% of GRR | 218 | 15,925 |
| Executive Residency by Best Western | 2016 | Upper Midscale | Application: $49,000; Royalty: 5% of GRR; Marketing: 2.1% of GRR | 10 | 817 |
| GLō Best Western | 2015 | Upper Midscale | Application: $49,000; Royalty: 5% of GRR; Marketing: 2.1% of GRR | 12 | 945 |
| SureStay by Best Western | 2016 | Economy | Application: $37,500; Royalty: 4% of GRR; Marketing: 4% of GRR | 391 | 331,776 |
| SureStay Collection by Best Western | 2016 | Economy | Application: $29,000; Royalty: 5% of GRR | 51 | 3,680 |
| Vīb Best Western | 2014 | Upscale | Application: $49,000; Royalty: 5% of GRR; Marketing: 2.1% of GRR | 4 (2 franchised, 2 corporate) | 425 |
| WorldHotels | 1971 | Upscale, Upper upscale, Luxury | Application: $25,000; Royalty: 2-4%; Marketing: 2% | 142 | 31,302 |
As reported by Lodging Magazine, the legacy Best Western brand remains the largest flag by property count with 1,659 locations and 121,774 rooms, followed by Best Western Plus with 1,136 properties and 103,030 rooms [1]. SureStay by Best Western accounts for 391 properties and 331,776 rooms in the economy tier [1].
Which brands make up the boutique and collection portfolio?
BWH Hotels operates three distinct soft brands and collections: BW Premier Collection, BW Signature Collection, and SureStay Collection [1]. According to Lodging Magazine, BW Signature Collection leads this group with 218 properties and 15,925 rooms, carrying an application fee of $29,000 and a 5% monthly gross room revenue royalty [1]. The upscale BW Premier Collection counts 78 properties and 11,658 rooms under identical fee terms [1]. In the economy space, SureStay Collection comprises 51 properties and 3,680 rooms [1].
What are the newest brand additions and corporate operations?
The newest addition to the system is @HOME by Best Western, launched in 2022, which stands at 10 midscale properties and 919 rooms [1]. Vīb represents the only brand in the portfolio containing corporate-owned assets, with two franchised and two corporate properties totaling 425 rooms [1]. WorldHotels, which began franchising in 1971 and covers upscale through luxury tiers, includes 142 properties and 31,302 rooms [1].
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This article was written from the following reporting. Follow the links for the original coverage.
- [1]BWH Hotels Details Global Franchise Data for 2026— Lodging Magazine
Frequently asked
+How many total properties does BWH Hotels operate globally?
BWH Hotels operates 3,864 properties globally as of March 31, 2026, with 2,051 of those locations situated in the United States.
+What are the franchise fees for core Best Western brands?
Core brands including Best Western, Best Western Plus, and Best Western Premier require an application fee of $49,000, a 5% monthly royalty on gross room revenue, and a 2.1% marketing and technology fee.
+Which brand has the largest number of properties in the BWH portfolio?
The legacy Best Western brand holds the largest property count with 1,659 hotels comprising 121,774 rooms, followed by Best Western Plus with 1,136 properties.
+Does BWH Hotels operate any corporate-owned hotels?
Yes. While nearly all BWH Hotels properties are fully franchised, the upscale Vīb brand includes two corporate-owned properties alongside two franchised locations.
+What loyalty programs support BWH Hotels properties?
The BWH Hotels system is supported by two guest loyalty programs: Best Western Rewards and WorldHotels Rewards.
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