marketingSkift··1 min·For: Revenue, Marketing, GM, Owner
India Becomes Skyscanner's Top Market as Outbound Searches Surge
India has emerged as Skyscanner's largest market by user volume, with search growth climbing 22% year over year. International travel intent has surged dramatically, now accounting for 48% of all searches from the country compared to just 20% three years ago.
Key Takeaways
- 1India user searches grew 22% year over year, outpacing Skyscanner's 17% global growth rate.
- 2Outbound travel interest jumped from 20% to 48% of total India redirects over the past three years.
- 3Indian travelers maintain strong intent to travel internationally but remain largely last-minute bookers.
Source: Skift
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