financeSkift··1 min·For: Owner, Investor, GM
Hilton Targets 100 Basis Point Margin Boost for Owners
Hilton President and CEO Christopher Nassetta addressed the prolonged financial pressures facing hotel owners, highlighting the brand's 'Project Rise' initiative. The program aims to deliver 75 to 100 basis points of incremental margin back to franchisees following a decade of volatility.
Key Takeaways
- 1CEO Christopher Nassetta acknowledged hotel owners have experienced an abnormal and difficult decade of financial pressure.
- 2Hilton rolled out Project Rise to deliver 75 to 100 basis points of incremental margin back to owners.
- 3The initiative was developed to counteract weak growth, post-pandemic volatility, and persistent inflation.
Source: Skift
Keep reading
Our reporting
More in finance