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Booking CEO Reports SEO Pressure From Google AI Overviews
marketingSkift··1 min·For: Owner, Revenue, Marketing

Booking CEO Reports SEO Pressure From Google AI Overviews

Booking Holdings CEO Glenn Fogel noted that Google's new AI Overviews weighed on organic search results during Q2. Despite the SEO pressure, Booking's direct traffic remains steady in the mid-60% range, backed by massive paid search investments.

Key Takeaways

  1. 1Google AI Overviews pushed organic travel links lower on search result pages in Q2.
  2. 2Booking Holdings saw mild pressure on SEO, but its high direct traffic was unaffected.
  3. 3Paid search remains Booking's dominant marketing channel over traditional organic SEO.

Read original source →

Source: Skift

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