Hilton Launches Upper-Midscale Undergraduate Brand
Hilton introduced Undergraduate by Hilton, an upper-midscale brand targeting college towns to complement its upper-upscale Graduate portfolio. Designed for both new builds and conversions within three miles of campus, the scalable concept has long-term potential for 400-500 hotels.
Key Takeaways
- 1Upper-midscale brand targeting college towns with long-term potential for 400 to 500 properties.
- 2Designed for new builds and conversions located within three miles of university campuses.
- 3Features flexible room layouts, localized design, and a dedicated all-day market F&B concept.
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