operationseHotelier··1 min·For: Owner, Revenue, GM, Investor
Highgate Names Siim Karu European Commercial Chief
Highgate has appointed hospitality veteran Siim Karu as Chief Commercial Officer for Europe to spearhead its regional commercial strategy. Karu will oversee revenue management, sales, distribution, marketing, and technology to drive portfolio performance and European growth.
Key Takeaways
- 1Siim Karu appointed as Chief Commercial Officer, Europe at Highgate
- 2Brings 15+ years of experience, previously serving as CCO at Generator and Freehand Hotels
- 3Role covers revenue strategy, distribution, sales, marketing, and tech-driven optimization
Source: eHotelier
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