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Hyatt and Extell to Debut The StandardX in Times Square
operationsLodging Magazine··1 min·For: Owner, Investor, GM, F&B

Hyatt and Extell to Debut The StandardX in Times Square

Hyatt Hotels Corporation and Extell Development Company have announced plans to debut The StandardX brand in North America with an 1,800-room property in New York's Times Square. Slated to open in late 2028, the massive development will feature a 1,000-foot observation deck, a rooftop pool, an enclosed thrill ride, and extensive nightlife venues.

Key Takeaways

  1. 1New 1,800-room flagship hotel at 255 West 45th Street marks The StandardX's North American debut
  2. 2Development includes an observation deck over 1,000 feet high, a rooftop pool, and an enclosed free-fall thrill ride
  3. 3Opening is planned for the second half of 2028 under Hyatt's Lifestyle Group portfolio

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Source: Lodging Magazine

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