Nobu Diversifies Into Urban Condos and Rural Resorts
Nobu Hospitality expands into US urban residences in Washington and a 185-acre countryside retreat and members club in England.
The short answer
Nobu Hospitality is broadening its footprint through two distinct property formats: an urban residential rebranding in Bellevue, Washington, and a 185-acre countryside resort and club in Rutland, England. The separate projects reflect the brand's shift into standalone residential communities and rural wellness retreats.
“For the first time within our portfolio, we have the opportunity at Nobu Woolfox to create a special countryside retreat experience - one that offers all the hallmarks of Nobu, but in a setting defined by nature, tranquillity, and a sense of escape.”
The short version
- Silverstein Properties is partnering with Nobu to rebrand two Bellevue towers into 365 residences relaunching in late 2026.
- Nobu Woolfox marks the group's first rural resort, spanning 185 acres in Rutland, England, as a destination hotel and members club.
- 46 hotels and 20 residential projects comprise Nobu Hospitality's global footprint across five continents since its 2013 launch.
Nobu Hospitality is diversifying beyond its traditional urban luxury hotel base by splitting its pipeline across high-density urban residential towers and sprawling rural wellness retreats. Across two separate deals announced in Washington state and Rutland, England, the group is deploying hospitality-led branded residences, signature dining anchors, and private members club programming across radically different environments. [1], [2]
How is Nobu entering the United States residential market?
Nobu Hospitality is making its United States residential debut by rebranding two existing luxury towers in Downtown Bellevue, Washington. [1] As reported by Boutique Hotel News, the project occupies an entire city block and is owned by Silverstein Properties, with sales representation managed by Polaris Pacific. [1] Rather than constructing a purpose-built hotel tower, Nobu is converting the site into Nobu Residences Bellevue, bringing 365 branded residences and redesigned public spaces to the Pacific Northwest market. [1]
According to Silverstein Capital Partners, the Bellevue properties will relaunch in late 2026, offering immediate occupancy for incoming buyers. [1] Hospitality functions will follow: a signature Nobu restaurant is scheduled to open within the Bellevue mixed-use development in 2027 to serve residents and outside dining guests. [1]
What defines Nobu's countryside resort and club concept?
Nobu Hospitality is venturing into rural hospitality through a separate partnership with Woolfox in Rutland, England, creating the first countryside escape in its global portfolio. [2] Hospitality Net reported that the scheme covers 185 acres of grounds near the Georgian town of Stamford and Rutland Water, marking a deliberate pivot toward nature-oriented leisure and a slower pace of travel. [2]
The development, named Nobu Woolfox, functions as both a countryside destination and a private members club. [2] The physical footprint includes lake view hotel rooms and suites, branded residential units, a signature Nobu restaurant and bar, and curated food and beverage outlets. [2] To support the estate's wellness positioning, facilities will feature a spa, swimming pool, gym, and landscaped grounds with access to walking routes, cycling trails, sailing, water sports, and fly fishing. [2]
How do the Bellevue and Woolfox development structures compare?
The two schemes demonstrate how Nobu tailors its operating model, amenity mix, and partner structures between high-density downtown blocks and large-scale rural destinations. [1], [2]
| Project Attribute | Nobu Residences Bellevue (USA) | Nobu Woolfox (UK) |
|---|---|---|
| Location Type | Downtown urban block | 185-acre rural estate |
| Local Partner | Silverstein Properties / Silverstein Capital Partners | Woolfox |
| Primary Inventory | 365 branded residences | Hotel rooms, suites, and branded residences |
| Hospitality Model | Residential towers with future dining anchor | Resort, members club, and wellness retreat |
| F&B Component | Nobu restaurant opening in 2027 | Signature Nobu restaurant, bar, and dining spaces |
| Wellness & Leisure | Hospitality-led residential amenities | Spa, pool, gym, trails, and water sports |
| Target Launch | Late 2026 relaunch (immediate occupancy) | Not disclosed |
As detailed above, the Bellevue scheme focuses strictly on residential scale and urban repositioning without an attached hotel component, whereas Woolfox integrates overnight hotel inventory with residential living and member-only facilities. [1], [2]
What role do dining and wellness anchors play in these projects?
Food and beverage remains the foundational pillar across both formats, providing the brand recognition required to drive residential sales and member sign-ups. [1], [2] In Bellevue, the promised 2027 opening of the Nobu restaurant underpins the luxury positioning of the 365-unit residential complex, establishing an on-site hospitality amenity for owners. [1]
At Nobu Woolfox, dining is integrated directly into an extensive wellness ecosystem. [2] The Rutland property couples Nobu's signature cuisine with comprehensive sports and restorative leisure, leaning on proximity to regional hubs such as London, Cambridge, Birmingham, and Manchester to capture weekend leisure travel and country club memberships. [2]
How large is the Nobu Hospitality development pipeline?
Nobu Hospitality has accumulated 46 hotels and 20 residential projects across five continents since launching its initial hotel in Las Vegas in 2013, according to company figures published by Hospitality Net. [2] Founded by Chef Nobu Matsuhisa, actor Robert De Niro, and producer Meir Teper, the brand is expanding beyond major metropolitan capitals into specialized real estate classes. [2] By combining residential adaptive conversions in tech-heavy regional cities like Bellevue with countryside retreats like Woolfox, the group continues to expand its revenue streams across hotel management, private residences, and club dues. [1], [2]
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]Nobu to Rebrand Two Residential Towers in Washington— Boutique Hotel News
- [2]Nobu Hospitality to Debut Luxury Countryside Resort in Rutla— HospitalityNet
Frequently asked
+What is Nobu's first residential project in the United States?
Nobu's first US residential project is Nobu Residences Bellevue in Washington. The project rebrands two existing towers owned by Silverstein Properties across a full city block, bringing 365 branded residences and a future Nobu restaurant to the market.
+When will Nobu Residences Bellevue open?
The Bellevue residential towers are scheduled to relaunch in late 2026, with the 365 residences available for immediate occupancy. The on-site Nobu restaurant is scheduled to open later, in 2027.
+What is Nobu Woolfox?
Nobu Woolfox is a countryside resort and members club set across 185 acres in Rutland, England. Developed with Woolfox, it features lake view hotel rooms and suites, branded residences, a signature restaurant, a spa, and outdoor sporting amenities.
+Who owns and sells the Bellevue development?
The mixed-use Bellevue development is owned by Silverstein Properties. Polaris Pacific has been appointed to serve as the sales agent for the 365 residences.
+How many properties does Nobu Hospitality operate and develop?
Since opening its first hotel in Las Vegas in 2013, Nobu Hospitality has added 46 hotels and 20 residential projects, both open and in development, across five continents.
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