generaleHotelier··1 min·For: Owner, GM, Investor, Marketing
Handwritten Collection Reaches 50 Hotel Milestone
Accor’s soft brand, Handwritten Collection, has officially reached 50 open properties globally, emphasizing bespoke guest experiences and local heritage over traditional standardization.
Key Takeaways
- 1Evaluate conversion or soft-brand opportunities as Accor's Handwritten Collection rapidly expands to 50 locations globaly.
- 2Leverage the "character over standardization" trend to appeal to travelers seeking emotional connection and unique local stories.
- 3Target international growth hubs, noting recent high-profile openings in Vienna, Shanghai, and rural France.
Source: eHotelier
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