Featuredfinanceasianhospitality.com··1 min·For: Owner, Investor, Revenue
Choice Acquires Harvest Hosts for $130M
Choice Hotels International is buying RV membership network Harvest Hosts for $130 million to diversify revenue beyond traditional hotel room fees. The acquisition offers cross-promotional loyalty potential, though the direct benefit to hotel franchisees remains unproven.
Key Takeaways
- 1Choice will acquire 100% of Harvest Hosts in an all-cash $130 million deal.
- 2Harvest Hosts operates a membership-based network of 11,200+ private RV overnight sites.
- 3The acquisition diversifies revenue from hotel room sales, but potential room-night generation for franchisees is undisclosed.
Source: asianhospitality.com
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