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HAMA Survey Shows 97% of Members Expect 2027 RevPAR Growth
financeLodging Magazine··1 min·For: Owner, GM, Investor, Revenue

HAMA Survey Shows 97% of Members Expect 2027 RevPAR Growth

HAMA's Fall 2026 survey reveals strong hotel optimism with 97% of asset managers expecting RevPAR growth into 2027, despite persistent margin pressures from labor and rising insurance costs.

Key Takeaways

  1. 197% of surveyed asset managers project RevPAR growth to continue into 2027
  2. 2Top operational concerns center on demand, wage increases, and labor availability, alongside surging liability insurance costs
  3. 371% of respondents report using AI in a meaningful capacity for reporting and analysis

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Source: Lodging Magazine

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