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Trip.com Overhauls Hotel Ranking After Antitrust Fine
FeaturedfinanceSkift··1 min·For: Owner, Revenue, Marketing, Investor

Trip.com Overhauls Hotel Ranking After Antitrust Fine

Following a $770 million antitrust penalty, Trip.com Group is restructuring its China operations to grant hotels greater control over pricing and ranking. The OTA anticipates domestic performance volatility as distribution terms and partner models transition.

Key Takeaways

  1. 1A $770 million antitrust penalty triggered a $358 million Q2 net loss for Trip.com Group
  2. 2Trip.com is granting hotels increased commercial control over distribution and platform rankings
  3. 3Management warned of near-term domestic revenue volatility during the platform model shift

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Source: Skift

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