generalSkift··1 min·For: Owner, GM, Investor, Revenue, Marketing
Guatemala Pursues New Long-Haul Routes to Boost Tourism
Guatemala is aggressively expanding its tourism strategy by negotiating new direct flights from Europe and Canada to compete for high-spending long-haul travelers.
Key Takeaways
- 1Monitor upcoming announcements regarding new long-haul flight routes from Europe to Guatemala City, which are currently in final-stage negotiations.
- 2Assess investment opportunities in high-end accommodations as the government shifts focus toward attracting high-spending international travelers.
- 3Leverage the country's three-year trend of sustained tourism growth to justify regional expansion or marketing pivots toward Central America.
Source: Skift
Keep reading
Our reporting
More in general