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Google Faces Backlash Over Spirit Airlines Data Deal
technologySkift··1 min·For: Revenue, IT, Marketing, Owner

Google Faces Backlash Over Spirit Airlines Data Deal

Spirit Airlines' proposed $10 million asset sale to Google is facing mounting legal challenges from unions and lawmakers over customer and employee data privacy. The deal includes decades of sensitive booking curves, pricing models, and traveler behavior data intended to train Google's AI models.

Key Takeaways

  1. 1Google seeks to buy historical traveler and pricing data from bankrupt Spirit Airlines for $10M
  2. 2The dataset includes booking curves, in-flight purchases, and payroll records dating to 1986
  3. 3Opposition from lawmakers and unions raises critical bankruptcy and privacy concerns for travel data

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Source: Skift

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