MEININGER Boosts Upsell Revenue 175% via PMS Integration
A two-way link between SIHOT and Oaky automates pre-arrival sales across OTA and direct channels.
The short answer
MEININGER Hotels lifted monthly upselling revenue by 175% following a two-way integration between SIHOT PMS and Oaky. The automated platform removed front desk entry tasks while driving a 78% pre-arrival email open rate.
“Today, we benefit from a scalable setup that boosts revenue, reduces manual work and delivers a smoother journey for our guests”
The short version
- MEININGER Hotels increased monthly upselling revenue by 175% using a two-way SIHOT and Oaky integration.
- Food and beverage generates 64% of total upselling revenue across the hotel group.
- 78% of guests open automated pre-arrival communication sent through the platform.
MEININGER Hotels increased its monthly upselling revenue by 175% after deploying a two-way integration between SIHOT's Property Management System and Oaky by Plusgrade [1]. The automated setup captures ancillary sales from both direct and OTA guests, lifting pre-arrival email open rates to 78% while removing manual data entry at the front desk [1].
How did MEININGER achieve a 175% increase in upsell revenue?
MEININGER Hotels achieved its 175% monthly upselling revenue growth by implementing a bidirectional connection between its core property management system and an automated upselling platform [1]. As reported by eHotelier, the brand previously relied on manual processes executed by customer care teams or front desk agents [1]. These manual workflows were difficult to scale across multiple properties and led to lost sales [1].
When MEININGER initially adopted Oaky, it targeted online travel agency (OTA) bookings in a structured manner, but direct bookings remained only partially integrated [1]. The two-way integration built between Oaky and SIHOT resolved this gap by linking both booking streams into one automated workflow [1].
How does the two-way PMS integration eliminate manual front desk work?
The bidirectional interface between SIHOT and Oaky automatically injects purchased ancillary services directly into guest reservations in real time [1]. Front desk and customer care staff no longer need to type add-on selections manually into the PMS [1]. According to eHotelier, this automation handles a large share of guest upsell requests without human intervention, speeding up daily hotel processes and cutting operational complexity across hotel teams [1].
| Metric or Service Category | Performance Share / Result | Operational Detail |
|---|---|---|
| Monthly Upsell Revenue Growth | +175% | Achieved after implementing two-way SIHOT and Oaky integration [1] |
| Pre-Arrival Email Open Rate | 78% | Automated digital guest engagement communication [1] |
| Food & Beverage (F&B) Share | 64% | Largest share of total ancillary upselling revenue [1] |
| Transport Services Share | 25% | Second-largest category of upselling revenue [1] |
| Early Check-In / Late Check-Out | 9% | Operational room flexibility upsells [1] |
Which ancillary products generate the highest upsell revenue?
Food and beverage offerings drive the vast majority of MEININGER's ancillary sales, accounting for 64% of total upselling revenue [1]. Transport services represent the second-largest stream, generating 25% of total upsell income [1]. Early check-in and late check-out options make up 9% of the revenue mix [1].
As detailed in eHotelier's coverage, these services are promoted through digital pre-arrival messages, which secure an open rate of 78% among arriving guests [1].
How does centralized control help multi-property operations?
Centralized management allows MEININGER Hotels to control brand standards across all properties from headquarters while letting individual hotels customize local offers [1]. The combined software architecture enables group-wide visibility into guest purchases without fragmenting local operational needs [1].
According to SIHOT Partner Manager Maria Santoro in eHotelier, open system architectures between PMS software and specialized tools allow operators to extract additional revenue while modernizing hotel operations [1].
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]MEININGER Boosts Upsell Revenue 175% via PMS Tech— eHotelier
Frequently asked
+What drove MEININGER Hotels' 175% upsell revenue growth?
The increase followed the rollout of a real-time, two-way integration between SIHOT's PMS and the Oaky upselling platform, uniting direct and OTA booking streams into an automated system [[1]].
+Which product category generates the most upsell revenue for MEININGER?
Food and beverage services generate 64% of total upsell revenue, followed by transport services at 25% and early check-in or late check-out at 9% [[1]].
+What is the open rate for MEININGER's pre-arrival upselling emails?
Pre-arrival guest communications delivered through the integrated system achieve an open rate of 78% [[1]].
+How does the SIHOT and Oaky integration reduce front desk workload?
Purchased upgrades and services transfer into reservations in real time automatically, removing the need for staff to manually enter add-on data [[1]].
+How does the setup support multi-property hotel groups?
The system offers centralized control at the group level to ensure brand consistency while allowing individual properties to present localized offers [[1]].
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