financeSkift··1 min·For: Owner, Investor, Revenue, GM
Generator Targets Midscale Hotels to Double Footprint
Hostel operator Generator plans to double its portfolio by 2030 by converting distressed midscale hotels into premium bunk accommodations. Backed by Brookfield, the brand is targeting properties like Novotels and Holiday Inns to capitalize on efficient room layouts.
Key Takeaways
- 1Generator aims to double its 15-property portfolio by 2030 through hotel-to-hostel conversions.
- 2Targets include distressed midscale assets like Novotel, Mercure, and Holiday Inn properties.
- 3The first conversion is underway at the Novotel London Greenwich following Brookfield's acquisition.
Source: Skift
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