The Hospitality Newsletter
Today Monday, September 14, 2026
Hilton CEO Chris Nassetta speaking at a conference
financeHotels Magazine··1 min·For: Owner, GM, Revenue, Investor

Hilton CEO Warns of Declining US International Market Share

Hilton CEO Chris Nassetta expressed concern over the U.S. losing half of its international travel market share over 20 years, calling for government action to boost inbound tourism.

Key Takeaways

  1. 1Monitor the decline in U.S. inbound international market share, which has dropped from 15% to 8% over the last two decades.
  2. 2Advocate for policy changes to reduce visa wait times and improve infrastructure to recapture lost economic activity.
  3. 3Recognize the shift from a $100-billion travel surplus to a deficit as a critical challenge for domestic hotel demand.

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Source: Hotels Magazine

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