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Today Tuesday, August 25, 2026
Choice Hotels Promotes Tony Pallas to Chief Tech Officer
technologyHospitality Technology··1 min·For: Owner, GM, IT, Investor

Choice Hotels Promotes Tony Pallas to Chief Tech Officer

Choice Hotels has elevated 11-year veteran Tony Pallas to Chief Technology Officer to lead its AI-driven commercial tools and SkyTouch Technology infrastructure.

Key Takeaways

  1. 1Leverage internal AI expertise by promoting Tony Pallas, the architect of the 'CHARLIE' generative AI virtual teammate, to CTO.
  2. 2Drive franchise profitability through the integration of machine learning tools like EasyBid and RAISE within the SkyTouch PMS ecosystem.
  3. 3Ensure technological continuity during high-level executive transitions as the company continues to scale its cloud-based infrastructure.

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Source: Hospitality Technology

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