technologyasianhospitality.com··1 min·For: Owner, Revenue, Marketing, Investor
87% of Hotel CEOs Expect AI to Drive Bookings
A Global Hotel Alliance survey reveals that brand CEOs are banking on AI assistants and enhanced loyalty programs to drive revenue growth amid rising operating costs. However, asset managers warn that modest RevPAR gains and labor expenses may suppress overall hotel profitability.
Key Takeaways
- 187% of hotel CEOs project AI assistants will dominate booking channels by 2030, outpacing brand websites and OTAs.
- 283% view customer loyalty programs as critical for revenue expansion and direct guest retention over the next three years.
- 3Asset managers caution that wage inflation and operating costs could limit GOPPAR growth to just 1% despite rising revenues.
Source: asianhospitality.com
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