financeHospitalityNet··1 min·For: Owner, Investor, GM, Revenue
Choice Hotels Opens 30th Everhome Suites in Texas
Choice Hotels International has opened its 30th Everhome Suites in Georgetown, Texas, highlighting the brand's rapid scaling and leadership in the high-growth extended-stay segment.
Key Takeaways
- 1Monitor the rapid expansion of Choice Hotels' extended-stay portfolio, which now accounts for nearly half of all US economy/midscale segment construction.
- 2Target markets with high project-based demand and major local employers like Dell and Southwestern University to mirror the brand's growth strategy.
- 3Capitalize on the double-digit room growth trend in the extended-stay category which has persisted for eleven consecutive quarters.
Source: HospitalityNet
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