technologySkift··1 min·For: Owner, Revenue, Marketing, IT
Booking CEO Says Trust Trumps AI Agent Technology
Booking Holdings CEO Glenn Fogel downplayed the threat of emerging AI travel agents, stating that building the software is easy compared to earning traveler trust and securing sensitive data.
Key Takeaways
- 1Booking Holdings CEO Glenn Fogel argues building AI travel agents is simple compared to solving trust and security issues.
- 2Travelers still prefer human-backed reliability when handling payments and sensitive booking information.
- 3The OTA giant continues advancing its own AI efforts, including integrations with OpenAI and Google.
Source: Skift
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