operationsHotels Magazine··1 min·For: Owner, GM, Investor, Marketing
Aparium Hotel Group Carves Niche With Trans-Local Strategy
Aparium Hotel Group is finding success by focusing on 'trans-local' hospitality, revitalizing historic buildings in artisanal urban neighborhoods to attract both locals and travelers.
Key Takeaways
- 1Adopt a "trans-local" strategy by designing properties that serve both travelers and neighborhood residents through hyperlocal programming.
- 2Identify secondary market opportunities in "cool-kid neighborhoods" like Kansas City’s Crossroads Arts District or Detroit's downtown.
- 3Leverage adaptive reuse of landmark buildings, such as decommissioned firehouses, to create unique brand identities that larger chains cannot easily replicate.
Source: Hotels Magazine
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