operationsHotel Dive··1 min·For: Owner, GM, Investor, Revenue, Ops
BWH Hotels Debuts First @HOME Extended Stay Property in US
BWH Hotels has opened its inaugural @HOME by Best Western property in Utah, marking the brand's official entry into the competitive U.S. extended-stay market. The new brand focuses on providing apartment-style accommodations paired with traditional hotel amenities to meet rising long-term lodging demand.
Key Takeaways
- 1Monitor BWH Hotels' expansion into the midscale extended-stay segment with the launch of its @HOME by Best Western brand.
- 2Recognize the growing traveler demand for apartment-style units featuring full kitchens and distinct living areas.
- 3Note the strategic location of the first property in Utah as BWH targets high-demand destinations for future brand growth.
Source: Hotel Dive
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