Amex GBT Forecasts Global Hotel Rate Hikes for 2027
Amex GBT projects global hotel rate increases in 2027 driven by inflation and resilient corporate travel demand, though growth rates will vary significantly by region. Geopolitical tensions and rising airfares are prompting buyers and hoteliers to shift toward dynamic, AI-driven sourcing and revenue management.
Key Takeaways
- 1Latin America and Europe will lead rate growth, with São Paulo up to 12.2% and Madrid reaching 9.2%, while New York sees modest 1.6%-2.5% gains.
- 2Middle East and APAC growth remains restrained, with Dubai projected at 1%-2% amid regional conflict and ongoing demand recovery.
- 3Hotels and corporate buyers are adopting agentic AI tools, shifting corporate RFP negotiations from annual cycles to continuous sourcing.
Source: Hotel Business
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