marketingSkift··1 min·For: Owner, GM, Marketing, Revenue
AmEx Data Shows Gen Z and Millennials Driving Luxury Travel Boom
Millennials and Gen Z now account for 65% of new American Express customers globally, reshaping luxury travel with demands for experiential wellness, flexible perks, and high-touch service. Hospitality brands must expand traditional definitions of premium to cater to this younger, time-conscious demographic.
Key Takeaways
- 1Millennial and Gen Z spending on AmEx jumped 40% in Q2, with the average new U.S. Platinum cardholder age dropping to 32.
- 2Luxury expectations have shifted from strict traditional opulence toward enriching, wellness-focused, and boutique experiences.
- 3AmEx advises adopting a 'high-tech meets high-touch' model, leveraging AI to streamline operations without eliminating human service.
Source: Skift
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