Aman and Djokovic Launch Luxury Wellness Brand ATMA
Aman Group has partnered with tennis champion Novak Djokovic to launch ATMA, an ultra-luxury hospitality brand debuting with a mixed-use Miami tower in 2031. The project combines hotel rooms, residences, and private club memberships to offset the high operating costs typically associated with major wellness facilities.
Key Takeaways
- 1ATMA Miami will feature a 1,049-foot supertall tower anchored by a 120,000-square-foot wellness and racquet facility.
- 2Djokovic will lead sports, nutrition, longevity, and recovery programming across the new brand.
- 3The mixed-use model aims to counter recent data showing U.S. major wellness hotel GOPPAR dropped 14.7% due to heavy overhead.
This is a summary. asianhospitality.com has the full story.
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