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61% of Gen Z Travelers Book via Reviews Over Brands
marketingasianhospitality.com··1 min·For: Owner, GM, Marketing, Revenue

61% of Gen Z Travelers Book via Reviews Over Brands

A new study reveals that Gen Z travelers prioritize guest reviews, free breakfast, and Wi-Fi over hotel brand names when making booking decisions. Only 14 percent of Gen Z cite hotel brands as a primary influence, while short-term rentals continue to gain ground.

Key Takeaways

  1. 161% of Gen Z prioritize guest reviews, compared to just 14% influenced by hotel brands.
  2. 2Free breakfast (56%) and free Wi-Fi (50%) are the top valued amenities for Gen Z travelers.
  3. 3Hotels are the primary choice for only 43% of Gen Z, with 21% preferring short-term rentals.

Read original source →

Source: asianhospitality.com

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