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Marriott Lifts 2026 Guidance on 6.5% Q3 RevPAR Growth

Marriott raised its full-year RevPAR outlook to between 4.5% and 5% after North American luxury demand and credit card fees drove third-quarter profit gains.

The short answer

Marriott raised its full-year 2026 RevPAR forecast to 4.5 to 5 percent after worldwide RevPAR gained 6.5 percent in the third quarter. U.S. and Canada luxury properties led growth while pipeline rooms reached a record 634,000.

6.5%
worldwide RevPAR growth
Q3 2026
$1.522B
gross fee revenue
Q3 2026
634,000+
pipeline rooms
record at end of Q3 2026
$3.02
adjusted diluted EPS
Q3 2026
“Our excellent third quarter results reflected continued momentum across our business, the benefits of our global scale, and the power of our brands and revenue engines.”
Anthony Capuano, President and CEO, Marriott International
Marriott Lifts 2026 Guidance on 6.5% Q3 RevPAR Growth
Photo: Mikhail Nilov / Pexels

The short version

  • U.S. and Canada luxury and resort hotels paced domestic performance with a 12 percent RevPAR increase.
  • Marriott's global development pipeline climbed past 634,000 rooms across 4,209 properties, with 44 percent under active construction or pending conversion.
  • Shareholder distributions through late October reached approximately $4.0 billion, with management targeting at least $4.8 billion for the full year.
On this page
  1. RevPAR Growth Across Customer Segments
  2. Pipeline Expansion and Construction Volumes
  3. Operating Fees and Capital Distribution

Marriott International raised its full-year worldwide RevPAR growth projection to between 4.5 percent and 5 percent after posting a 6.5 percent global RevPAR gain for the third quarter of 2026 [1], [3]. The updated guidance marks an increase from the company's August forecast of 3.5 percent to 4 percent growth [1]. According to Hotel Dive, performance beat management's internal expectations due to resilient travel demand and a calendar lift from the summer World Cup [3]. Asian Hospitality reported that adjusted diluted earnings per share reached $3.02, comfortably ahead of the prior guidance range of $2.74 to $2.82 [1].

resort swimming pool lounge chairs
Photo: Quang Nguyen Vinh / Pexels
MetricQ3 2026Q3 2025Year-over-Year Change
Worldwide RevPAR Growth6.5%——
U.S. & Canada RevPAR Growth7.4%——
International RevPAR Growth4.4%——
Total Revenue$7.005B—+8%
Gross Fee Revenue$1.522B—+14%
Base & Franchise Fees$1.341B$1,190M+13%
Incentive Management Fees$181M$148M+22%
Reported Net Income$794M$728M+9%
Adjusted Net Income$790M$674M+17%
Adjusted EBITDA$1.512B$1.349B+12%
Adjusted Diluted EPS$3.02$2.47+22%
Open System Rooms1,834,000—+4.6%
Pipeline Rooms634,000+—+6%
hotel building construction crane
Photo: Павел Хлыстунов / Pexels

RevPAR Growth Across Customer Segments

The 6.5 percent worldwide RevPAR increase was led by North American leisure and luxury properties rather than corporate travel [2], [3]. U.S. and Canada leisure RevPAR advanced 9 percent year over year, while group travel gained 7 percent and business transient climbed 5 percent [3]. Domestic luxury and resort properties posted a 12 percent gain [3]. Globally, international RevPAR rose 4.4 percent, pulled upward by a 9 percent increase in Asia-Pacific excluding China, whereas Europe, Middle East, and Africa properties averaged 4 percent growth amid ongoing regional conflict [1], [2].

Pipeline Expansion and Construction Volumes

Marriott's development inventory reached 4,209 properties and over 634,000 rooms, an increase of more than 6 percent year over year [1], [3]. Of that total, 1,750 properties containing over 278,000 rooms—representing 44 percent of the pipeline—are under active construction or pending conversion [1], [2]. Lodging Magazine noted that conversions made up over a third of signings and more than 40 percent of room openings during the first nine months of the year [2]. The total operating footprint closed the quarter at more than 10,200 properties containing nearly 1.834 million rooms [1], [2].

executive boardroom financial meeting
Photo: Vlada Karpovich / Pexels

Operating Fees and Capital Distribution

Gross fee revenues expanded 14 percent to $1.522 billion [1]. Base and franchise fees rose 13 percent to $1.341 billion, helped by co-branded credit card collections that Marriott expects will rise in the high-30 percent range across the full year [1], [2]. Owned, leased, and other revenue net of expenses dropped to $41 million from $70 million a year earlier, pulled down by renovation downtime and the prior sale of a North American hotel asset [2]. The company bought back 3.5 million shares for $1.3 billion during the quarter, bringing year-to-date capital returns to roughly $4.0 billion [1], [2].

The published results do not provide exact average daily rate or occupancy percentages, breaking down regional RevPAR primarily through growth percentages. Marriott also did not specify the net count of corporate layoffs resulting from its internal customer center restructuring [3].

Sources

This article was written from the following reporting. Follow the links for the original coverage.

  1. 1
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  3. 3

Frequently asked

+What drove Marriott's upward revision to its full-year 2026 RevPAR guidance?

Marriott raised its worldwide RevPAR projection following a 6.5 percent global gain in the third quarter. Demand was driven by strong U.S. and Canadian leisure travel, summer World Cup attendance, and double-digit growth across North American luxury and resort hotels.

+How did regional RevPAR perform across Marriott's portfolio?

U.S. and Canada RevPAR climbed 7.4 percent year over year, while international RevPAR rose 4.4 percent. Asia-Pacific excluding China posted growth of more than 9 percent, and Europe, the Middle East, and Africa increased more than 4 percent.

+What share of Marriott's pipeline is currently under construction?

Out of a record pipeline of 4,209 properties and more than 634,000 rooms, 44 percent—representing 1,750 properties and over 278,000 rooms—are under active construction or pending conversion into the system.

+How significant were conversions to Marriott's portfolio growth?

Conversions accounted for more than one-third of Marriott's signings and more than 40 percent of total room openings during the first nine months of 2026, serving as an important growth vehicle.

+How much capital did Marriott return to shareholders through the third quarter?

Marriott repurchased 3.5 million shares for $1.3 billion during the third quarter. Through October 28, total capital returned via dividends and share repurchases reached approximately $4.0 billion, with full-year expectations of at least $4.8 billion.

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