CitizenM Opens 230-Room Georgetown Hotel Under Marriott
Marriott and Another Star launch the 230-room CitizenM Washington, D.C. Georgetown, the brand's first opening since its $355 million acquisition.
The short answer
Marriott International and Another Star have opened the 230-room CitizenM Washington, D.C. Georgetown. The property represents CitizenM's first opening under Marriott ownership following the chain's $355 million acquisition.
“is an especially exciting milestone”
The short version
- Marriott International and Another Star opened the 230-key CitizenM Washington, D.C. Georgetown.
- The property marks the first CitizenM opening under Marriott ownership following a $355 million brand acquisition.
- Concrete Amsterdam designed the hotel, featuring tablet-controlled guest rooms and a 24-hour canteenM facility.
Marriott International and hotel management company Another Star have opened the 230-key CitizenM Washington, D.C. Georgetown, marking the lifestyle brand's third location in the District of Columbia and its first property debut under Marriott's operational system since Marriott acquired the flag for $355 million in 2025 [[1], [2]].
Where is the new CitizenM located in Washington, D.C.?
The hotel is situated in Washington, D.C., though industry outlets published conflicting descriptions regarding its precise neighborhood setting [[1], [2]]. Hotel Dive reported the 230-key property opened in the capital's historic Georgetown neighborhood [1]. In contrast, Lodging Magazine published a headline indicating the property opened in Washington, D.C.'s NoMa district, while simultaneously displaying an exterior photograph credit and article text referring to the property as CitizenM Washington, D.C. Georgetown [2]. Both publications confirm the debut represents the brand's third hotel in the nation's capital [[1], [2]].
What does the property mean for Marriott's system?
This opening marks the first CitizenM property to join the system since Marriott International acquired the boutique lifestyle flag for $355 million roughly a year prior [1]. Marriott announced the opening alongside Another Star, the hotel management firm that owns and operates the CitizenM portfolio [[1], [2]]. According to Hotel Dive, former Marriott CFO Leeny Oberg previously stated that the company plans to scale the CitizenM footprint while maintaining the brand's distinct operational model [1]. Marriott leadership framed the addition as a marker of regional momentum [1].
| Property Detail | CitizenM Washington, D.C. Georgetown Specification |
|---|---|
| Room Count | 230 keys [1] |
| Operating Partners | Marriott International & Another Star [[1], [2]] |
| Architectural Designer | Concrete Amsterdam [1] |
| Acquisition Value | $355 million (Marriott purchase of CitizenM) [1] |
| Market Presence | 3rd CitizenM property in Washington, D.C. [[1], [2]] |
What architectural and room specifications does the hotel offer?
Concrete Amsterdam, CitizenM's longtime architecture partner, designed the hotel to combine smart design with hospitality amenities [1]. Guest rooms follow the brand's signature micro-room layout, engineered to maximize efficiency across compact floor plans [1]. Each guest room contains an extra-large king-size wall-to-wall bed fitted with luxury bedding, a rain shower, and a 4K widescreen television supporting personal streaming [1]. Guests operate the room environment—including motorized blinds, temperature controls, lighting color schemes, and television programming—via an in-room tablet [1].
How does CitizenM coexist with Marriott's Moxy brand?
Hotel Dive reported that CitizenM complements rather than cannibalizes existing select-service lifestyle brands in the Marriott network, such as Moxy [1]. While Moxy properties emphasize social, play-driven public spaces, CitizenM focuses on automated guest room technology, efficient footprints, and curated aesthetics [1]. Communal facilities at the Georgetown location include CitizenM's shared "living room" lobby lounge, local artwork displays, an on-site gym, and canteenM, the brand's 24-hour food and beverage concept [1].
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]CitizenM Debuts First Hotel Since Marriott Acquisition— Hotel Dive
- [2]CitizenM Opens Third Hotel In Washington, D.C. NOMA District— Lodging Magazine
Frequently asked
+How many rooms does CitizenM Washington, D.C. Georgetown have?
The newly opened property features 230 rooms designed with king-size wall-to-wall beds, rain showers, and tablet-controlled room settings.
+Who owns and operates the CitizenM brand alongside Marriott?
Marriott International acquired the CitizenM brand for $355 million, partnering with Another Star, the management company that owns and operates the CitizenM portfolio.
+What conflicting location details were reported by trade outlets?
Hotel Dive identified the property as being located in Georgetown, whereas Lodging Magazine's headline placed it in Washington, D.C.'s NoMa district while simultaneously citing Georgetown elsewhere in its coverage.
+Who designed the new CitizenM Washington, D.C. property?
The hotel was designed by Concrete Amsterdam, CitizenM's longtime architecture partner.
+What food and beverage amenities are available at the hotel?
The property includes CitizenM's signature 24-hour food and beverage retail concept, canteenM, alongside a communal living room lounge space.
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