CAMO Raises $4M to Expand Branded Room Service

CAMO Hospitality has closed a $4-million seed funding round to expand its hotel-branded room service platform across the United States [1]. The investment comes after more than 200% year-over-year revenue growth and active operations across more than 60 properties in six domestic markets, enabling portfolio-wide rollouts with hotel brands and management companies [1].

How will CAMO deploy the $4 million in capital?

CAMO plans to allocate the seed capital toward geographic growth, technology development, and brand-level rollouts [1]. According to Hotel Business, the company will use the funding to enter additional U.S. markets, support portfolio-wide deployments currently in pilot, and continue developing its core technology platform [1].

The capital injection marks a transition from a bootstrapped model to an outside-funded scale phase [1]. Founder and CEO Kevin Rohani noted that he originally intended to self-fund the company entirely, focusing on operational profitability before taking institutional backing [1]. As demand shifted from individual property pilots to brand segments and regional discussions with major hotel companies, additional capital became necessary to meet deployment timelines [1].

Who participated in the seed funding round?

The investment syndicate comprises hospitality owners, technology operators, and real estate executives [1]. Investors in the round include Anthony Lacavera, founder and chairman of Globalive; Rajan Hansji, CEO of Hansji Corporation; Azim Jamal, CEO of Pacific Reach; Parsa Rohani, cofounder of Neudesic and Timu; Evan Weiss, cofounder of LWHA; and a group of hotel owners currently running the CAMO platform at their properties [1].

Alongside the funding, CAMO added executives from the restaurant and payment sectors to its advisory board [1]. As Hotel Business reported, advisors include Paul Tuscano, former KFC chief digital officer and Marriott International executive; Mike Cohen, former Square and Meta executive; and Alex Canter, founder of Ordermark and Nextbite [1].

How does the CAMO room service model operate?

CAMO supplies fully managed room service under each hotel's own brand rather than a third-party marketplace [1]. The platform manages the ordering technology, local kitchen fulfillment, delivery logistics, and direct guest support [1].

For hotel owners and operators, the model eliminates traditional barriers to food and beverage operations [1]. The system requires no kitchen buildout, no capital expenditure, and no additional hotel headcount [1]. In its initial development phase, the company operated by partnering with a property that had an existing commercial kitchen and utilizing that hub to deliver room service to neighboring hotels [1].

What problem does white-label in-room delivery solve for hotels?

Hotels lose control of guest spending and brand touchpoints when guests order via external third-party restaurant apps [1]. CAMO stated that typical off-premises food delivery leaves properties without meal revenue, guest purchasing data, or quality oversight [1].

Globalive Chairman Anthony Lacavera noted in Hotel Business that hotels have digitized check-in and other guest areas, but transactions occurring inside the guestroom remain uncaptured by the property [1]. By running the ordering interface under the hotel's brand, the property retains the guest connection rather than sending them to third-party marketplaces [1].

Where will CAMO expand beyond food and beverage?

CAMO intends to expand its technology to capture other on-demand guest purchases inside the room [1]. Rohani stated that the platform will extend its commerce infrastructure to wellness services, ground transportation, and local experiences [1]. The long-term objective is to direct all in-room guest transactions through the hotel's proprietary commerce layer [1].