Braemar and Private Buyers Reshape U.S. Hotel Asset Portfolios
REIT dispositions and opportunistic private acquisitions drive realignments across luxury resorts and urban lifestyle assets.
The short answer
U.S. hotel dealmaking shows public REITs liquidating luxury resorts to reduce debt while private operators expand urban and lifestyle portfolios. Key transactions include Braemar's resort sales and urban entries by NewcrestImage and Manga Hotels.
“The Doyle represents a truly differentiated luxury lifestyle offering, distinguished by exceptional design, an irreplaceable downtown location and a collection of experiential food-and-beverage concepts”
The short version
- Braemar Hotels & Resorts agreed to sell the Four Seasons Resort Scottsdale for $372M to finalize its spinout from Ashford Inc. [[3]].
- NewcrestImage expanded its footprint by acquiring the 174-room Hotel Zags in downtown Portland for $10M from Pebblebrook [[4]].
- Manga Hotels entered Chicago's River North market with the acquisition of the Chicago Sonesta to grow its TOOR brand [[1]].
Opportunistic U.S. hotel dealmaking shows deep bifurcation: publicly traded trusts are executing massive resort dispositions to extinguish debt and internalise management, while private investment groups secure urban properties and regional boutique inventory across primary and secondary submarkets [1], [3], [4].
Why are REITs accelerating high-value resort dispositions?
Braemar Hotels & Resorts agreed to sell the Four Seasons Resort Scottsdale in Arizona for $372M to advance its separation from Ashford Inc. and transition into a self-managed real estate investment trust, Hotel Dive reported [3]. The transaction is anticipated to close October 22 [3].
The Scottsdale deal follows earlier asset sales completed by Braemar during the summer to deleverage its balance sheet [3]. According to Hotel Dive, Braemar sold The Ritz-Carlton Sarasota in Florida alongside two Yountville, California properties—Hotel Yountville and Bardessono Hotel and Spa—for a combined $437.5M in July [3]. In August, the trust completed the sale of the 142-key Pier House Resort & Spa in Key West, Florida, for $190M [3]. Combined with planned refinancings, the proceeds fund the termination fees owed to Ashford Inc., enabling Braemar to become an independent entity by mid-November [3].

What pricing dynamics are emerging in secondary West Coast markets?
Urban real estate in West Coast downtown submarkets is clearing at compressed pricing, demonstrated by NewcrestImage purchasing The Hotel Zags in downtown Portland, Oregon, for $10M from Pebblebrook Hotel Trust [4]. Asian Hospitality reported that the 174-room property, located in Portland's Cultural District, underwent renovation and rebranding in 2019 [4].
Grapevine, Texas-based NewcrestImage, led by Managing Partner Mehul Patel, took over operations to manage the hotel in-house [4]. The property includes the PLS on Sixth restaurant, 2,700 square feet of meeting space, an arcade, a courtyard with a living wall, and patio spaces near Pioneer Place and the waterfront park [4]. Since its founding in 2013, NewcrestImage has closed more than $3B in transactions covering nearly 300 hotels and 32,000 rooms across 130 communities, and it appointed Gary Mills senior vice president of acquisitions in August [4].
| Property Name | Market Location | Reported Price | Buyer | Seller |
|---|---|---|---|---|
| Four Seasons Resort Scottsdale | Scottsdale, AZ | $372M | Undisclosed | Braemar Hotels & Resorts |
| The Ritz-Carlton Sarasota, Hotel Yountville & Bardessono Hotel and Spa | Sarasota, FL & Yountville, CA | $437.5M | Undisclosed | Braemar Hotels & Resorts |
| Pier House Resort & Spa (142 keys) | Key West, FL | $190M | Undisclosed | Braemar Hotels & Resorts |
| The Hotel Zags (174 keys) | Portland, OR | $10M | NewcrestImage | Pebblebrook Hotel Trust |
| The Doyle Hotel | Charlottesville, VA | Undisclosed | Ross & Buckhead | Undisclosed |
| Chicago Sonesta | Chicago, IL (River North) | Undisclosed | Manga Hotels | Undisclosed |

How are buyers expanding urban footprints in major metros?
Cross-border buyers are entering major metropolitan centers through acquisitions of select-service and lifestyle properties, according to Asian Hospitality [1]. Canadian operator Manga Hotels, led by President and CEO Sukhdev Toor, acquired the Chicago Sonesta property in the River North neighborhood near the Magnificent Mile [1]. The hotel features 10 meeting rooms with more than 8,000 square feet of event space, a fitness center, an indoor pool, and on-site dining [1].
The purchase follows Manga's entry into New York City, where it acquired the SoHo 54 Hotel in 2025 and The Chelsean New York Hotel in June [1]. Manga plans to bring its TOOR Hotels flag to Chicago to join locations in Toronto and New York City [1]. In total, Manga operates 35 hotels with 6,600 rooms in Canada alongside apartment developments and food and beverage venues [1]. Chicago continues to see activity from major groups: IHG Hotels & Resorts and Ruby Group announced plans in January for a 412-key hotel under the Ruby Hotels brand [1], while Braemar retains the Sofitel Chicago Magnificent Mile [3].

Where does independent boutique lodging offer yield stability?
Joint-venture operators are targeting university-anchored submarkets where higher education, medical facilities, and leisure generate year-round demand [2]. Atlanta-based Ross, led by Francis “Butch” Ross, partnered with Smyrna-based Buckhead, led by CEO Dipan Patel, to acquire The Doyle Hotel in central Charlottesville, Virginia, Asian Hospitality reported [2].
The property opened in 2020 as Quirk Hotel Charlottesville and offers 11,000 square feet of meeting space, several dining concepts, and a rooftop terrace near the University of Virginia and UVA Health [2]. Brokered by Walker & Dunlop, the deal secures an unencumbered lifestyle asset with operational flexibility [2]. In neighboring submarkets, development remains active, with Whitestone Capital breaking ground on a 169-key Tempo by Hilton in Ashburn, Virginia [2].
What portfolio structure remains for Braemar after corporate restructuring?
Braemar will emerge from its restructuring with seven luxury and upper-upscale properties following its disposition wave, Hotel Dive reported [3]. The trust settled its clash with its largest shareholder, Al Shams Investments Limited, which withdrew its nominations for Braemar's board of directors and settled outstanding legal disputes [3].
According to an October 2026 investor presentation, Braemar's executive team will feature CEO Richard Stockton, CFO Justin Coe, Chief Legal Officer Robert Haiman, Senior Vice President of Corporate Finance Nathan Schupp, Senior Vice President and Head of Asset Management Elizabeth Lloyd, and Senior Vice President of Investments Adam Tegge [3]. The remaining portfolio comprises The Ritz-Carlton Reserve Dorado Beach in Puerto Rico, The Ritz-Carlton, St. Thomas in the U.S. Virgin Islands, Capital Hilton in Washington, D.C., The Notary Hotel in Philadelphia, Sofitel Chicago Magnificent Mile, The Ritz-Carlton, Lake Tahoe, and Cameo Beverly Hills [3]. Braemar's annual stockholders meeting is scheduled for December 21 [3].
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]Canada's Manga Acquires Chicago Sonesta Hotel— asianhospitality.com
- [2]Ross and Buckhead Acquire The Doyle Hotel in Virginia— asianhospitality.com
- [3]Braemar Sells Four Seasons Scottsdale for $372M— Hotel Dive
- [4]NewcrestImage Buys Portland Hotel for $10M— asianhospitality.com
Frequently asked
+Why did Braemar Hotels & Resorts sell the Four Seasons Resort Scottsdale?
Braemar agreed to sell the Four Seasons Resort Scottsdale for $372M to advance its separation from Ashford Inc., deleverage its balance sheet, and transition to a self-managed real estate investment trust by mid-November [[3]].
+What assets did Braemar sell prior to the Scottsdale deal?
In July, Braemar sold The Ritz-Carlton Sarasota, Hotel Yountville, and Bardessono Hotel and Spa for $437.5M, followed by the August sale of the 142-key Pier House Resort & Spa in Key West for $190M [[3]].
+What did NewcrestImage pay for The Hotel Zags in Portland?
NewcrestImage acquired the 174-room Hotel Zags in downtown Portland, Oregon, from Pebblebrook Hotel Trust for $10M and assumed in-house property management [[4]].
+How is Manga Hotels expanding its presence in the United States?
Manga acquired the Chicago Sonesta hotel in River North to introduce the TOOR Hotels brand, following earlier acquisitions of the SoHo 54 Hotel and The Chelsean New York Hotel in New York City [[1]].
+Which hotels remain in Braemar's portfolio after its spinout?
Braemar retains seven hotels: The Ritz-Carlton Reserve Dorado Beach, The Ritz-Carlton, St. Thomas, Capital Hilton, The Notary Hotel, Sofitel Chicago Magnificent Mile, The Ritz-Carlton, Lake Tahoe, and Cameo Beverly Hills [[3]].
+Who acquired The Doyle Hotel in Charlottesville, Virginia?
Atlanta-based Ross and Smyrna-based Buckhead partnered to acquire The Doyle Hotel, an independent 2020-built property featuring 11,000 square feet of event space near the University of Virginia [[2]].
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