The Hospitality Newsletter
Today Tuesday, September 15, 2026
Wyndham Launches Boutique Brand Dolce Nova
marketingSkift··1 min·For: Owner, Investor, GM

Wyndham Launches Boutique Brand Dolce Nova

Wyndham Hotels & Resorts has unveiled Dolce Nova, an upper-upscale boutique spin-off of its Dolce Hotels & Resorts brand targeting lifestyle travelers. Developed by the EMEA team, the new brand represents a strategic push to create organic concepts rather than relying on acquisitions.

Key Takeaways

  1. 1Dolce Nova is an upper-upscale boutique extension of the meetings-focused Dolce brand.
  2. 2The concept was created organically by Wyndham's EMEA leadership team rather than through acquisition.
  3. 3The brand aims to attract lifestyle guests outside of Dolce's traditional 200- to 400-room conference footprint.

Read original source →

Source: Skift

Keep reading

Our reporting

OriginalViceroy Names Jaimie Weiss VP of Growth and DigitalWritten from 2 sources
OriginalVisitBritain Targets Australasia for £2B Inbound SpendWritten from 1 sources

More in marketing

Hospitality TechnologyHow Hoteliers Can Win in the New GEO Search Frontier1 min readHospitalityNetWhy AI SEO for Hotels Is Often "Snake Oil"1 min readSkiftUber Partners With Expedia to Launch Hotel Bookings1 min read

Also relevant for GM, Investor

Hospitality TechnologyModernizing the Back Office for Five-Star Efficiency1 min readBoutique Hotel NewsDomes Resorts Acquires Casa Collective Brands1 min readHotel Tech ReportFLEXIPASS Ranks Top 3 for Hotel Keyless Entry Systems1 min read
All marketing newsFor GMFor InvestorFor OwnerToday's briefing