marketingSkift··1 min·For: Owner, GM, Marketing, Revenue, Investor
Hyatt and Airelles Selected for White Lotus Season 4
HBO has announced that the fourth season of The White Lotus will be filmed at Hyatt's Hôtel Martinez in Cannes and Airelles Château de la Messardière in Saint-Tropez, marking a departure from the Four Seasons brand.
Key Takeaways
- 1Leverage the "White Lotus effect" which has historically driven significant booking surges and earned media for featured properties.
- 2Note the shift away from Four Seasons as the exclusive brand partner for the series in its fourth season.
- 3Expect increased brand visibility for Hyatt's Unbound Collection and the ultra-luxury Airelles brand following the show's 2026 release.
Source: Skift
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