marketingSkift··1 min·For: Owner, GM, Revenue, Marketing
India Enlists Airlines as Tourism Marketing Budget Drops
Facing a drastically reduced marketing budget, India's government is partnering with Air India and IndiGo to boost inbound foreign tourism. The strategy shifts promotion efforts heavily onto major domestic carriers to drive international visitor growth.
Key Takeaways
- 1India cuts its official tourism marketing budget significantly
- 2Government partners with Air India and IndiGo to drive inbound travel
- 3Airlines will lead international promotional efforts to fill the funding gap
Source: Skift
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