FeaturedfinanceHotel Business··1 min·For: Owner, GM, Revenue, Investor
US Hotel GOP Margin Rose to 44.9% in Strong H1
U.S. hotel gross operating profit margins expanded 3.6 percentage points to 44.9% in H1 2026, driven by strong luxury rate growth despite ongoing pricing challenges in the economy segment.
Key Takeaways
- 1U.S. hotel GOP margin reached 44.9% in H1 as RevPAR increased 8.9% to $144.01.
- 2Luxury led all segments with a 15.9% RevPAR surge and 4-point GOP margin gain.
- 3Economy was the only segment with declining H1 RevPAR, down 2.7% as ADR dropped 9.3%.
Source: Hotel Business
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