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UK Hotel Investment Surges 74% to Lead European Market
financehotelowner.co.uk··1 min·For: Owner, Investor, Revenue

UK Hotel Investment Surges 74% to Lead European Market

The UK dominated European hotel transactions in H1 2026 with €3.22bn in deals, driven largely by high-value transactions in London. Overall European investment reached €11.7bn, maintaining strong momentum above the 10-year historical average.

Key Takeaways

  1. 1UK transaction volume grew 74% year-on-year to €3.22bn, surpassing Spain's €2.66bn.
  2. 2London led all European cities with €2.3bn in deals across 24 properties.
  3. 3European transactions over €100m rose 30%, with average price per room increasing 9% to €228,416.

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Source: hotelowner.co.uk

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